Art Direction + Video + Design + Motion
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Eldora Promo
Motion Graphics / Design / Video & Audio Editing
Many hats were worn here. From concept + design to animation + final touches, working on the Eldora Racing campaign was a wild ride
About:
Many promotional materials and assets were created over a period of time for the Eldora Speedway Events. The brand is already well established within the racing community so we decided to pump up the audience by utilizing a modern and on-trend essence, ensuring the brand resonated seamlessly with both the existing and potential audience. This strategic evolution reflects our commitment to staying at the forefront of style and innovation while maintaining the core values that make a brand a cherished entity.
The Task:
To create and direct the vision for exciting promotional pieces, brand assets, and marketing materials from scratch. Fully diving into copy/script options, selecting and editing audio, designing the layouts and transitions, then fully editing footage and piecing it all together.
Software Used:
After Effects
